« I’ve been « doing e-mail » since 1997 — all my years on the service provider side. When I look back on 2010, I think it will be the year when everything changed.

Already many e-mail service providers (ESPs) have moved into mobile and social channels in a limited way. This trend will continue, and marketers will increasingly organize themselves around these « digital direct »channels. So, here’s what I think we’ll see happen in 2010… »

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