« I’ve been « doing e-mail » since 1997 — all my years on the service provider side. When I look back on 2010, I think it will be the year when everything changed.

Already many e-mail service providers (ESPs) have moved into mobile and social channels in a limited way. This trend will continue, and marketers will increasingly organize themselves around these « digital direct »channels. So, here’s what I think we’ll see happen in 2010… »

Lire la suite

The IAB has released the “User-Generated Content and Social Media Advertising Overview”. Its purpose is to outline how UGC and social media have changed the digital consumer and advertiser experience. “User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps you better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

http://www.iab.net/media/file/2008_ugc_platform.pdf