MarketingSherpa: Content marketing is a top SEO strategy
Via Scoop.it – Alain MBANGE New media
A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name content the most effective SEO…
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Commission Junction UK Launches PayPerCall
Via Scoop.it – Alain MBANGE New media
Commission Junction UK has announced the launch of their new PayPerCall service, powered by RingRevenue’s Call Performance Marketing platform, as it is in the United States.
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Content is a topic of growing interest to many organizations.
Via Scoop.it – Alain MBANGE New media
Content is a topic of growing interest to many organizations. ComBlu recently analyzed hundreds of conversations about content (many from the Top 42 Content Marketing Blogs compiled by Junta42 this year) and noticed some interesting trends: Content is definitely a growing and “hot” topic within social marketing, with content strategy leading in SOV amongst topics. Measurement seems to be the least discussed topic in the space. Blogs are discussing the value of content and specific parts of the “content process,” (i.e., strategy, creation, curation, etc.), as well as other topics like brands as publishers; consumers’ changing content needs; maximizing content value; and challenges (i.e., bandwidth, original content, etc.).
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The Content Strategist as Digital Curator
Via Scoop.it – Alain MBANGE New media
The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content. For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. But today, more and more sites can be considered institutions that house evergreen assets—they collect, preserve, attend to, and create themed content packages that together, offer a unique perspective.
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Owning the media, not renting media
Via Scoop.it – Alain MBANGE New media
Joe Pulizzi’s presentation at the Email Marketing Insider conference on the power of moving content marketing beyond just the email channel. The majority of email marketers at this conference did NOT have processes set up to integrate between departments when it comes to content marketing.
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